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The modern Indian shopper is informed, value-conscious, and proud of indigenous craftsmanship. Through surveys and trends, this blog explores how the definition of “Swadeshi” has evolved beyond just origin to include affordability, sustainability, and innovation. We discuss why the youth are choosing homegrown brands and what businesses must do to earn their trust. Join us in understanding the future of conscious consumption in India.
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Research/data on changing Indian shopping habits
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Youth perspective on Swadeshi vs. global brands
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How “affordable quality” is reshaping the market
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Future trends in value-driven shopping